If you are reading this, you probably care about hunger. But what about others? Every day, hundreds of millions of people go to bed hungry. This is a huge problem, but solvable only if a critical mass of people wants to make it a priority. Can you make people care?

Here is a great opportunity. “30 Seconds to End Hunger” is our new video contest for creatives worldwide, developed in partnership with Userfarm, the international network of video makers. The challenge here is big: produce a video to raise awareness about the hunger issue and push people to act urgently. But the return is even bigger: use your talent to help people and be the one who can make the difference.

Watch Jeremy Irons’ video to get fired up and start as soon as you can! The competition will run until the end of September, when an official jury will select the winners.  This panel of professionals from the creative and media industries, will consider how video entries stir up emotion, provoke people to take action and convey the urgency that this problem has to be solved now. Those who are able to interpret this call will also be rewarded with cash prizes and international visibility.

Check out the official website to get all the information. If you want to be inspired, please surf our Educate section: you will find useful information, videos and other multimedia content that can unleash your imagination.

So what are you waiting for? Create a video that could go viral and spread the word about chronic hunger. Join our challenge, there is no time. You have only 30 seconds to end hunger.