Try a simple experiment: sit two young children in front of one sandwich and with a hidden camera observe how they react. This is the viral video of fundraising campaign Experimento Comparte [ES] (Share Experiment) by Action Against Hunger Spain (ACH).

All children who underwent the experiment ended up splitting the sandwich into two, and without losing their smiles. With this simple and sweet image, ACH wants to show that world hunger can be solved if we all do our part.

Sharing is inherent to human beings. The ad explains that in a world with the capacity to feed twice its population, 3.5 million children die each year from acute malnutrition and urges us to learn from the little ones, who share what they have naturally and instinctively.



The video of this unusual campaign has generated more than half a million views on Youtube in less than a month. From Ending Hunger we encourage you to visit the website and to share Experimento Comparte with your friends.